Article: "Title Search"

Screenwriting Column 24
by Terry Rossio

A project isn't real until it has a title. Titles to avoid: 'PERFECT, the Legend of.' Don't help the reviewers along. Saying the title in the story. Lamenting the loss of the literary title.

Here's the cynical view:
At one point the movie business was a wide-open field, a culturally relevant popular art form that drew the most creative individuals of society, who challenged themselves to achieve ever-higher levels of expertise, always pushing the boundaries of the medium, pursuing excellence with artistic integrity and creating a new golden age of cinema.

That all ended around 1985.

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